Pinion gear for bush hog gearbox - Bookshelf
An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get ...
About this book
Despite the time and money spent on market research, 60% to 80% of new offerings fail. Why do consumers often say one thing to marketers--yet act differently in the market? Industry innovator Gerald Zaltman argues that the answer lies in how the mind works. When it comes to buying, 95% of our decision making takes place in the subconscious mind, yet traditional marketing methods barely scratch the surface of this information gold mine. Zaltman introduces a new mindset and tools for digging deeper into what he calls the "mind of the market"--the complex interplay between consumer and marketer thinking that determines the fate of every product launch. Building on research from disciplines including neurology, sociology, and cognitive science, Zaltman offers rich insights into how people really create meaning. Through compelling examples from his work with Coca-Cola, Procter & Gamble, General Motors, and others, he illustrates how leading companies are transforming this new knowledge into unprecedented value for customers. An intriguing look at how the mind, body, and environment interact to drive our buying decisions, this book opens the door to the next source of competitive advantage.
"I was one of the mechanics employed in the construction of the engine for the ' Hog,' which won the $10,000 prize ... The end of the roller shaft was provided with a worm gear, with a worm gear pinion attached to the end of the steering shaft, which led to the rear at the side of the boiler. ... I have no doubt that the present-day gearbox had its origin in this construction. ... THE Eisemann Magneto Co., Bush Terminal, Brooklyn, N. Y., has So February 25, 1915 MOTOR AGE RACE IN 1871 ...