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208 pages

Marketing 3.0, From Products to Customers to the Human Spirit

Creator: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | Business & Economics - 2010-03-30

This provocative book tells how marketing can regain trust and influence inside and outside the organization." —Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo Clinic ...

Publisher: John Wiley & Sons

About this book
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.



448 pages

Repase y escriba, Curso avanzado de gramatica y composicion

Creator: Maria Canteli Dominicis, John J. Reynolds | Foreign Language Study - 2010-11-15

There are also topics for creative compositions with guidelines. With updated literary and cultural readings, Repase y Escriba includes an "oral exchange," to make the text more useful when stressing conversation.

Publisher: John Wiley & Sons

About this book
This perennial best-seller is written for Advanced Grammar and Composition or Advanced Composition and Conversation classes. Repase y escriba combines solid grammar coverage with contemporary readings from a variety of sources, including literature, magazines, and newspapers. Readings are preceded by a short passage introducing the author and the context and is followed by vocabulary, comprehension questions and conversation prompts. The Sección léxica teaches readers proverbs, idioms, and word families. There are also topics for creative compositions with guidelines. With updated literary and cultural readings, Repase y Escriba includes an "oral exchange," to make the text more useful when stressing conversation.



308 pages

Convergence Culture, Where Old and New Media Collide

Creator: Henry Jenkins | Social Science - 2006-08-01

He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine ...

Publisher: NYU Press

About this book
Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.


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