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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve
There aren't thousands of searches engines in the United States – there are only a few dozen at most. The “thousands” of search engines include websites like CNN.com whose searches are powered by Google, as well as other website ...
About this book
How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Google. If you focus your design on Google's webmaster guidelines, chances are your website will well across search engines. rise from alsodo alloftheother( important) Google's its humble beginnings to what it ... According to comScore's press release for July 2008, YouTube drew 5 billion online video views in the United States: In July, Google Sites once again ranked as the top U.S. video property with ...
About this book
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.Create compelling sites with SEO that can stand the test of timeOptimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the worldConduct keyword research to find the best terms to reach your audience--and the related terms they'll respond toLearn what makes search engines tick by utilizing custom scriptsAnalyze your site to see how it measures up to the competition