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52 pages

Five Simple Steps to Improve Your Website's Search Engine Ranking

Creator: P. Bensky | Business & Economics - 2007-01

" This book is not about paying for "sponsored links," adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.

Publisher: Tracker Press

About this book
Over the past few years, search engine optimization has developed into something of a science as webmasters and business owners try to figure out how to trick the internet search engines into listing THEIR sites near the top of the search results list. A number of big, pricey books have been written on the subject. But it really is not that complicated! We've boiled it down to FIVE SIMPLE STEPS that just about anybody can follow. It's so simple that this book is fewer than 50 pages long! You won't get bogged down with boring, technical descriptions and geek-speak; this book is written in easy-to-read plain English, with plenty of examples and clear descriptions of technical terms where they are absolutely necessary. "But I'm not a web designer!" You don't need to be. You just need to be able to create simple web pages. "I don't have a budget for paid ads!" This book is not about paying for "sponsored links," adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.



48 pages

Search Engine Optimization

Creator: Harold Davis | Computers - 2006-05-23

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites.

Publisher: "O'Reilly Media, Inc."

About this book
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:Understanding how to best organize your web pages and websites.Understanding technologic and business tools available that you can use to achieve your SEO goals.Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.



528 pages

Search Engine Marketing, Inc., Driving Search Traffic to Your Company's Website

Creator: Mike Moran, Bill Hunt | Business & Economics - 2014-12-09

Driving Search Traffic to Your Company's Website Mike Moran, Bill Hunt ... Search marketing usually begins when a searcher enters a keyword into a search engine, such as Google or Bing, and sees a search engine results page ( SERP) that ...

Publisher: IBM Press

About this book
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value   For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.   Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it.   Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have.   You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly.   NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field   mikemoran.com whunt.com SEMincBook.com  


Engine Directory

Google
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

Google India
Indian version of the search engine. Search the web or only webpages from India. Offered in English, Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, ...

Custom Search Engine - Google CSE
On April 1st, 2017, Google will discontinue the sales of Google Site Search, the paid version of Custom Search Engine. All new purchases and renewals must take place ...

Google Search - Wikipedia
Google Search, commonly referred to as Google Web Search or simply Google, is a web search engine developed by Google. It is the most-used search engine on the World ...

Search engine optimization - Wikipedia
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred ...


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