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384 pages

Multiple Sclerosis For Dummies

Creator: Rosalind Kalb, Barbara Giesser, Kathleen Costello | Health & Fitness - 2012-04-04

Cooling: Reducing a person's body temperature slightly (with a cooling vest or other cooling strategy) may help speed nerve ... In the meantime, the Multiple Sclerosis Association of America offers a choice of free cooling equipment to people ...

Publisher: John Wiley & Sons

About this book
Your trusted, compassionate guide to living with MS Being diagnosed with multiple sclerosis (MS) doesn't mean your life is over. Everyone's MS is different and no one can predict exactly what yours will be like. The fact is, lots of people live their lives with MS without making a full-time job of it. Multiple Sclerosis For Dummies gives you accessible, easy-to-understand information about what happens with MS—what kinds of symptoms it can cause, how it can affect your life at home and at work, what you can do to feel and function better, and how you can protect yourself and your family against the long-term unpredictability of the disease. You'll learn how to make treatment and lifestyle choices that work for you, what qualities to look for in a neurologist and the rest of your healthcare team, how to manage fatigue, the pros and cons of alternative medicine, why and how to talk to your kids about MS, stress management strategies, your rights under the Americans with Disabilities act, and so much more. Covers major medical breakthroughs that slow the progression of the disease and improve quality of life for those living with MS Helps those affected by MS and their family members understand the disease and the latest treatment options Helpful and trusted advice on coping with physical, mental, emotional, and financial aspects of MS Complete with listings of valuable resources such as other books, websites, and community agencies and organizations that you can tap for information or assistance, Multiple Sclerosis For Dummies gives you everything you need to make educated choices and comfortable decisions about living with MS.

283 pages

Guerrilla Advertising, Cost-effective Techniques for Small-business Success

Creator: Jay Conrad Levinson | Business & Economics - 1994

Ads in the MS newsletter heralded the promotion plus a free video and an 800 number to call to request the video. Sounded ... My wife wore the cooling vest for only half an hour, all it took to convince her that she should own one. I, too, was ...

Publisher: Houghton Mifflin Harcourt

About this book
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

603 pages

Multiple Sclerosis Rehabilitation, From Impairment to Participation

Creator: Marcia Finlayson | Medical - 2012-08-01 Medications There is currently no FDA-approved medication to improve strength in persons with MS. ... In the summer heat, she learned to appreciate a cooling vest while riding, as this kept her body cool and helped avoid the heat- related fatigue that is so common in MS. Outside the realm of a ... Active assistive range of motion (AAROM) may be incorporated in the pain-free range of movement. 2.

Publisher: CRC Press

About this book
"MS is always in the back of your mind. If there is something you want to do, you always wonder if the MS will allow you do to it."—Darlene, living with MS for 22 years Living with multiple sclerosis (MS) is challenging and multidimensional. MS pervades all aspects of life: one’s body becomes unpredictable and unreliable, one’s identity and sense of self are tested, and relationships with others often change. MS symptoms emerge and remit; limitations evolve and progress. MS rehabilitation is an active, person-centered, and goal-oriented process embedded within a respectful and collaborative partnership between the person with MS and the members of his or her rehabilitation treatment team. Using the International Classification of Functioning, Disability and Health (ICF) as a guiding framework, Multiple Sclerosis Rehabilitation: From Impairment to Participation provides a comprehensive and evidence-based resource to inform and guide clinical reasoning and decision making during each phase of the MS rehabilitation process, from initial referral to post-discharge follow-up. With an emphasis on the application of evidence throughout the entire MS rehabilitation process, the specific objectives of the book are to increase the understanding of: The nature and impact of specific impairments, activity limitations, and participation restrictions experienced by people with MS How to select and use valid, reliable, and relevant assessment tools to inform the development of rehabilitation goals and intervention plans, and to evaluate outcomes This book provides information about the nature and impact of MS on the daily lives of people living with the disease, describes evidence-based assessment processes and instruments, and summarizes current knowledge that can inform goal setting and intervention planning. Thoughtful application of the knowledge contained in this book will inform and guide rehabilitation providers to work collaboratively with people with MS and enable them to achieve their goals for participation in everyday life.

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