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318 pages

Marissa Mayer and the Fight to Save Yahoo!

Creator: Nicholas Carlson | Business & Economics - 2015-01-06

In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley.

Publisher: Twelve

About this book
A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.



384 pages

Yahoo! For Dummies

Creator: Brad Hill | Computers - 1999-09-08

Options Specify how My Yahool will greet you. change the My Yahoo! colors and specify if you want your browser to update My ... After all, nobody is going to look at your My Yahoo! page except you. ... Classic Summertime Ten Off L Heading ...

Publisher: For Dummies

About this book
Explore Yahoo! auctions, shopping, travel, games, chat rooms, and more!Packed with tips on customizing Yahoo!Your guide to all the goodies at the Web portal that does it all Chances are you've stopped by Yahoo! for a search. But did you know you could also play a game of poker? Or place a bid at an online auction? Or chat with a celebrity? This friendly guide takes you on a grand tour of this versatile service — and shows you step-by-step how to take advantage of everything Yahoo! has to offer.Discover how to: Join a global party with Yahoo! voice chat Sign up for a free e-mail account Comparison shop the entire Internet Research and monitor your stock portfolio Launch your own Yahoo! club Explore Yahoo! AuctionsThe Dummies Way™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and funGet smart www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers



318 pages

Marissa Mayer and the Fight to Save Yahoo!

Creator: Nicholas Carlson | Business & Economics - 2015-01-06

We urge you to do the right thing for all Yahoo shareholders and push for desperatelyneeded leadership change. ... It was a classic eventdriven arbitrage opportunity, where easy money was to be made buying low in an ignorant market and ...

Publisher: Twelve


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The new version of Yahoo! Mail is sleek, stylish and fast. But you need a faster Internet connection for better browsing experience. In slow connections you may


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