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2001 ultra classic harley davidsons forsale - Bookshelf

127 pages

Harley-Davidson Softail

Creator: Greg Field | Transportation - 2003

Combine the bikes' popularity, their beautiful design, and the relative few books on the subject, and Harley-Davidson Softail is the perfect choice for Harley enthusiasts.This Softail bible discusses the story behind the original Softail ...

Publisher: MotorBooks International

128 pages

Harley-Davidson Shovelhead

Creator: Tom Murphy | Transportation - 1996

Old ads, memorabilia, dealer signs and 80 color photographs pay tribute to H-D's popular Shovelhead models. Introduced in 1966, the Shovelhead engine powered big twins until 1985.

Publisher: Motorbooks

260 pages

Brand Failures, The Truth about the 100 Biggest Branding Mistakes of All Time

Creator: Matt Haig | Business & Economics - 2005

It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig It's not just smaller, lesser-known companies that have launched dud brands.

Publisher: Kogan Page Publishers

About this book
Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style 6 yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

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