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443 pages

Exploring Management

Creator: John R. Schermerhorn | Business & Economics - 2011-10-11

EA came to the party late; sensing the market for rock-along music games was sufficiently saturated, it resorted to striking a deal with Harmonix to help distribute Rock Band. While the Wii's popularity seems to have peaked for the time being and plastic instruments are on their way out (parent company Viacom recently sold Harmonix for the bargain-basement price of $50), these emerging trends ...

Publisher: John Wiley & Sons

About this book
The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology.  The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.

640 pages

Media Now: Understanding Media, Culture, and Technology

Creator: Joseph Straubhaar, Robert LaRose, Lucinda Davenport | Business & Economics - 2015-01-01

... instruments for music games like “Rock Band.” Dance pads and light guns are other popular controller accessories that transmit player actions to game software . Or make your body the controller. Nintendo's wireless Wii controller was a ...

Publisher: Cengage Learning

About this book
Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

924 pages

Worldwide Casebook in Marketing Management

Creator: Luiz Moutinho | Business & Economics - 2016-02-29

Of the top-10-selling video game items in June, seven were Wii software or accessories. ... last week with TV spots set to the tune “Boogie Oogie Oogie”), and “Rock Band” — MTV and EA's make-your-own-band game with drums, guitar , vocals ...

Publisher: World Scientific

About this book
'Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.Contents:Introduction to Case AnalysisConsumer Behaviour:San Pellegrino (Italy)Nintendo Wii (Japan)Zara (Spain)Branding:Lenovo (China)Red Bull (Austria)SingTel (Singapore)Marketing Communication:Foster''s (Australia)Google (The US)Walkers (The UK)TAG Heuer (Switzerland)Cirque du Soleil (Canada)Retailing:Currys (The UK)Cold Storage (Singapore)Marketing Programming:Microsoft (The US)National Australia Bank (Australia)Acer (Taiwan)Kerry (Ireland)Siemens (Germany)ING (Holland)Electrolux (Sweden)Strategic and Global Marketing:British Airways (The UK)Grundfos (Denmark)Petrobras (Brazil)Accor (France)Readership: Graduate students and researchers who are interested in marketing management.Key Features:Comprises of a large collection of case studies in marketing and managementCovers many different industries, well-known brands and companiesOffers studies on new trends and innovative marketing conceptsKeywords:Marketing Management;Innovation;British Airways;Red Bull;Nintendo;Google;Microsoft;Cacharel'

Accessories Directory

Rock Band 2 - Wikipedia
Rock Band 2 is a 2008 music video game developed by Harmonix. It is the sequel to Rock Band and is the second title in the series. The game allows up to four players ...

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Rock Band 4 Band In-A-Box Bundle for PlayStation 4 | GameStop
GameStop: Buy Rock Band 4 Band In-A-Box Bundle, None, PlayStation 4, Find release dates, customer reviews, previews and screenshots.

List of songs in Rock Band 2 - Wikipedia
Rock Band 2 is a 2008 music video game developed by Harmonix and distributed by MTV Games and Electronic Arts. The game, a sequel to Rock Band, has been released for ...

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