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288 pages

100 Years of Harley-Davidson

Creator: Willie G. Davidson | Art - 2002

In celebration of a century of making classic motorcycles, the official one-hundredth anniversary volume recounts the history of the company, and presents images of its famous products.

Publisher: Hachette Digital, Inc.

About this book
The name Harley-Davidson is recognized the world over as an icon of the American lifestyle and the American Dream. This year, 2002, the legendary motorcycle manufacturer celebrates the 100th anniversary with a travelling exhibition, an array of television programming and online events, and this landmark publication. The author of the book is William G. Davidson, grandson of the founder and the man who has personally styled some of their most popular bikes. This is the first time that 'Willie G.' - a god among Harley fanatics and the spirtual and stylistic life blood of the the company - has told the inside story of the family business. The book contains over 500 illustrations including rare and unseen photographs from the Harley-Davidson archives which feature races, rallies, famous faces and much, much more. Willie G's narrative includes family reminiscences about the company's origins; insight in the making of Harley's classic models; personal views about custom bike styles and the freewheeling biker life and behind-the-scenes accounts of the company's dark days and stunning revival.

113 pages

Rebuilding the Brand, How Harley-Davidson Became King of the Road

Creator: Clyde Fessler | Business & Economics - 2012-08-24

In Rebuilding the Brand, you will: •Explore the six key components of building and maintaining a powerful brand: brand experience, brand extension, brand association, brand consistency, brand welfare, and brand team. •Discover the power ...

Publisher: Triple Nickel Press

About this book
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What's more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers' frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley's rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler who held several positions within Harley, from head of marketing services to VP of business development Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare.

180 pages

The Harley-Davidson and Indian Wars

Creator: Allan Girdler | Transportation - 2002-05-01

Allan Girdler. This colorful reprint examines the dueling marques right up through Indian's dissolution in the 1950s.

Publisher: Motorbooks International

About this book
Allan Girdler. This colorful reprint examines the dueling marques right up through Indian's dissolution in the 1950s.

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